ABSOLUT No Label was conceived to send the message that no matter what’s on the outside, it’s the inside that really matters: the first label-free ABSOLUT bottle ever.
To coincide with the Sydney Gay & Lesbian Mardi Gras, ABSOLUT No Label launched Mardi Bar – a ‘pop-up’ bar located at Nevermind club on Sydney’s Oxford Street, that was open all through Mardi Gras week to support the people who spend their lives being labeled by others and to celebrate diversity and respect. And, as celebrations go, it’s pretty hard to top Mardi Gras.
With an estimated crowd of 12,500, more leather than the eye could see, feathers and sequins til Tuesday, and more than just the occasional flash of flesh, Mardi Gras was everything it promised to be and more: a rainbow coloured love-in where labels – and clothes and inhibitions! – were stripped away:
Image courtesy of Life.com
We’re not too sure what a Justin Bieber is but the new video from Aziz Ansari’s foul-mouthed alter ego Raaaaaaaandy (eight A’s, count ‘em) is pretty darn terrifying. Following first single “Aaaaaaaangry” (eight A’s, count ‘em) a LOL-rap that ridiculed Hip Hop’s brightest stars in the most funny-cause-it’s-true way possible, Raaaaaaaandy’s second single “Don’t Fuck With The Bieb” takes aim at a tween bubblegum pop star who allegedly stole Raaaaaaaandy’s beats.
In case that highly unlikely scenario isn’t ridiculous enough there’s also cameos by Yeah Yeah Yeahs’ Nick Zinner, TV On The Radio’s Dave Sitek and the most sickening animal-related revenge since The Godfather. Lesson? Don’t mess with Justin Bieber cause he ain’t playing.